More Customers right?:
Hi,I’m Robert. After 20 years in marketing, I’ve seen what works, It’s not about more posts or ads—it’s about less.
Here is your seven-step plan to sort your social media, make it simple, and get results.
Step 1: Tidying Your Social Media
Your Facebook might have old posts or random followers who aren’t your customers. out the stuff that doesn’t matter to focus on Northeast locals, so your page gets seen by the right people.
Step 2: Set Up a Dedicated “Local Facebook” Page
Build or tweak a website/Facebook Business Page that’s pure Northeast—clear details, Newcastle or Durham tags, and a local vibe. This makes it dead easy for folks in Gateshead or Sunderland to find your shop.
Step 3: Regular Posting helps
You don’t need to post all the time. 3-5 posts a week—stuff like “Drop by our Jesmond shop for a deal” or a quick photo of your place. Use clean visuals and post when locals are scrolling, like evenings.
Step 4: Chat with Your Community
Keep an eye on comments and messages, replying fast to keep things friendly. Also join other business groups in your area —low-key, not pushy, to get locals talking about you.
Step 5: Try a Short Video to Test the Waters
Make a 30-second video of your business—like a sharp Facebook post with a Newcastle feel—to see how it lands with your crowd. It’s a no-pressure way to show what can be done and grab local attention.
Step 6: Run Simple Local Ads
Set up affordable Facebook ads for Newcastle people, 20s to 50s. Straight-up offers like “Pop into our Sunderland store.” These are made to get locals through your door without burning a hole in your pocket.
Step 7: Show You What’s Working
Every week, check your rundown—how many liked your posts or clicked your ads. No complicated stats, just a clear look at what’s bringing customers and what to tweak.
These seven steps are how to start and get your social media working for your business—less mess, more focus, more Northeast customers. It’s not about forcing anything; it’s about making your online stuff do its job.
Want to Talk It Over?
Click below for a quick chat about your business.
P.S. Simplifying doesn’t mean cutting corners. It means cutting through the clutter to get to what really matters. Ready to find out how?
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